Your personal brand sells for you or it doesn't. These ChatGPT prompts help you build one that attracts clients, talent, and opportunities on autopilot.

As search engines become more AI-driven with Overviews and the rise of large language models (LLMs), organic search is still one of the most significant brand touchpoints. Whether through Google ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions. A clear brand positioning statement can ...

Yates Jarvis, Principal of 2 Visions, shows senior leaders how to hit their e-commerce goals and build DTC expertise. Let’s talk about something I see all too often: E-commerce companies thinking that ...

Opinions expressed by Entrepreneur contributors are their own. A really important part of crafting your brand’s positioning is to understand the functional benefits that you offer as a product or ...

The new brand position will be reflected across advertising, digital platforms, stores, the IKEA website and mobile application, as well as through cultural initiatives.

When regional teams operate without systematic access to the brand, they’re forced to make judgment calls on subjective areas, eg heritage v modernization, global consistency v local relevance. These ...

Aston Martin is unveiling a contemporary update to its iconic wings logo and announcing a brand repositioning. The moves are part of a new creative strategy and global marketing campaign designed to ...