According to a poll conducted on behalf of tire manufacturer Bridgestone, 6 percent of American adults would prefer to get a colonoscopy than to change a flat tire. We're not sure what to make of that ...

Run-flat tires appear nearly identical from the exterior — the technology is in the sidewalls and rubber compound. The Achilles' heel of a traditional vehicle tire is a pressure loss. Without ...

No matter where or when it happens, a flat tire is always an inconvenience. That’s why more auto manufacturers today are equipping vehicles with run-flat tires. Run-flat tires allow drivers to ...

Despite the importance of tires, most drivers don't spend much time thinking about them. They're round, they're black, and they get expensive quickly. Those who know a bit about tires probably know ...

A leader in run-flat tire technology and an original-equipment supplier to automakers, Bridgestone is now turning its attention to the replacement market with a new run-flat called DriveGuard, an ...

AUSTIN, Texas (April 7, 2014) — Bridgestone Americas launched its DriveGuard line of run-flat tires April 3 at the Circuit of the Americas near Austin during a ride-and-drive event for dealers and ...

NASHVILLE, Tenn. (April 3, 2014) — Nissan Motor Co. Ltd. has selected the run-flat version of the Bridgestone Ecopia H/L 422 Plus as an OE fitment for the “family package” on the 2014 Nissan Rogue S ...

The first ever all-terrain Lamborghini supercar is going to need the first ever all-terrain supercar tire. You can’t just run to Pep Boys and grab a Lamborghini Huracan Sterrato tire off the shelf.

The world of tires is an ever-expanding nexus of increasingly specialized compounds for any situation. There are tires for everyday roads, snow, rain, summer, racing, off-roading and tires that ...

There's a compelling safety argument to be made for run-flat tires: Blow a tire on a highway on a cold, rainy night and, instead of digging out the spare tire and jacking up the car to replace the ...

When run flat tires were introduced, they represented an advancement in safety and confidence for the drivers of vehicles which had them installed. Upon a puncture, the vehicle could be driven up to ...