Rebrands can go in various directions, from delicate visual refinement to downright existential chaos (hello, Twitter [or X [or whatever you're called now]]). One way things don't traditionally go is ...

Burger King revealed its first total rebrand in over 20 years as it looks to win back sales from rivals like McDonald’s and Wendy’s. A branding expert and reporter explain what Burger King is trying ...

Miami-based Burger King thinks the way to remake its image visually is to revisit the year man walked on the moon and musicians played Woodstock. The spirit of 1969 is coming back to the fast-food ...

Burger King stands tall as one of the most recognizable fast-food giants on the planet, sending out the smoky scent of ...

The Microsoft Windows logo has changed a lot since it was first introduced in 1985. But what would it look like if it had been invented even earlier—say, in the 1400s? A Gothic arch window with four ...

Burger King has been working to revitalize its brand over the past few years, redesigning everything from its logo to its packaging. The next step: remodeling restaurants. Customers entering Burger ...