Every now and then I have the honor and privilege to request and receive a guest post from a true thought leader and industry luminary. David Raab is the most influential thought leader in the world ...

CRMs were once viewed as the all-powerful tool for marketing and sales, but the lack of a common data model means they're no longer enough. In a crowded, 6,000 vendor martech landscape, understanding ...

Your business can manage your customer data with a customer data platform (CDP), which helps centralize customer data into one consistent data platform. A CDP can empower you with the relevant, ...

The CDP market is exploding and your organization should be recognizing them as an imperative component to enable your customer-centric marketing strategies. According to the CDP Institutes June 2018 ...

First thing’s first! What is a CDP?! The CDP Institute defines a CDP as packaged software that builds a persistent unified customer database accessible to other systems. They’re often used to ...