The year-end frenzy of data, deals and digital divination about connected TV (CTV) has painted an outsized vision of how this internet-based delivery system is overhauling the video ecosystem.

PALO ALTO, Calif.--(BUSINESS WIRE)-- Wurl, a leader in the streaming TV industry, today released an iteration of The CTV Trends Report – a collection of data-driven insights into the forces shaping ...

Traditional TV advertising is certainly going through a period of significant and disruptive change. But the shift of ad dollars from linear to connected TV (CTV) is not the inevitable consequence of ...

Sixty nine per cent of CTV users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53%) spend two or more hours per week using ...

Connected TV (CTV) continues to evolve, with ad views surging as streaming becomes the default way to watch premium content. This rapid expansion is being ...

The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact ...

Programmatic ad company Viant Technology has acquired connected TV content data platform IRIS.TV, the companies announced. Terms of the deal were not disclosed. The acquisition is intended to give ...

We meet with Jay Fowdar, VP of customer success at Samba TV, in this interview to discuss ongoing challenges in omni-channel planning. Jay also shares insights into how first-party data that leverages ...