Add Yahoo as a preferred source to see more of our stories on Google. An eight-minute video depicting the killing of George Floyd, an unarmed black man, at the hands of a white police office in ...

The final qualifier for the World Cup was a must-win for the Japan national football team to earn a berth in the tournament. As an official sponsor and supplier, Adidas wanted to turn the game between ...

Adidas set to 'Unleash deadly' on the world in the form of its new Predator boots. The boots feature five 'lethal' zones—Drive, Sweet Spot, First Touch, Pass and Dribble—said to change the way real ...

Salesforce has helped Adidas incorporate dynamic content into its email marketing campaigns. Here is a case study on how the brand improved its personalization.