Breaking down the 38 percent of consumers who intend to purchase or lease a vehicle within the next three months, data from Phoenix Marketing International’s latest Automotive Brand and Advertising ...

A target market is a group of consumers most likely to use a company's products. These consumers usually have similar demographic characteristics, such as gender, age, income or education. They also ...

There is a greater recognition of consumer vulnerability outside of the protected characteristics present in the Financial Conduct Authority’s consumer duty, according to Professor John Fitch.

Much research has shown that the stylistic properties of visual images can serve as an important source of persuasion. However, the existing literature seldom incorporates characteristics of consumers ...