Digital imaging, virtual reality and 3D modeling have improved in the past decade but most designers and decision-makers are still unprepared to approve new designs without physical models. It's ...

Ford is celebrating the grand opening of its new world headquarters. The new facility encompasses 2.1 million square feet of space and will house 4,000 employees when it's fully completed in 2027. To ...

While digital innovations have sped up processes throughout the automotive manufacturing cycle, some things are better when done the old-school way. Case in point: clay modeling. CAD drawings are ...

It’s no secret that Rivian is working on a more affordable model line based on the so-called R2 platform that will go into production as early as 2025-2026, as the American EV company’s Chief ...

For almost 100 years, car companies have been using clay models in the design process of automobile development, but with all the technology available to them now, why do they still employ the ...

The 3D printing revolution has transformed a lot of industries, but according to [Insider Business] the car industry still uses clay modeling to make life-sized replicas of new cars. The video below ...

A new round of Instagram posts from one of our favorite accounts, GM Design (@generalmotorsdesign), gives a brief history of the Cadillac Vistiq’s design. We see it go from concept sketches to clay ...

Ford announced it is now recycling almost 2,300kg of its modeling clay each year. Despite digital design technology, the automaker still builds full-size clay models of its vehicles. "We are ...

Next year will see the launch of the McLaren P1, the spiritual successor to a supercar that turned the performance car world on its head when it was launched more than two decades ago, and which to ...