A New Era in Search In a landscape where digital content reigns supreme, new data has surfaced, revealing a profound shift in how users interact with search engines. Google’s latest feature, AI ...

AI Overviews provide summaries directly on the search results page, causing organic click-through rates to drop by as much as ...

Similarweb published some data sharing the click-through rates for OpenAI's ChatGPT ads. The overall CTR for ChatGPT ads are ...

In February, we covered how Google's AI Overviews really hurt the click-through rate of the search results and paid ads. Well, several more recent studies have come out that back up this data. Danny ...

Research shows that AI Overviews can cause a whopping 15-64% decline in organic traffic, based on industry and search type. The online marketing landscape is undergoing its largest change in nearly ...

Users are less likely to click on search result links when an AI-generated summary is presented, according to new data from Pew Research Centre. According to the report, which surveyed 900 US adults ...

While research on social media advertising has largely focused on images, videos, and platform algorithms, the role of ad ...

AI-powered search engines (e.g., OpenAI’s ChatGPT, Perplexity) are failing to drive meaningful traffic to publishers while their web scraping activities increase. That’s one big takeaway from a recent ...