Clorox is going big into programmatic advertising spending three times more in 2015 over 2014, representing around 50% of its digital ad budget. Within the digital ad world programmatic ads are seen ...

Imagine a 1950s-era housewife hanging a crisp white sheet on a clothesline in her suburban backyard complete with picket fence as a gentle breeze blows. “We recognize that this woman doesn’t exist ...

A Manhattan judge ruled yesterday that Clorox, maker of Fresh Step cat litter, made “literally false” claims in its litter commercial when it said its product kills odor better than Arm & Hammer's ...

PRINCETON — Church & Dwight Co., the maker of Arm & Hammer detergents, sued Clorox Co. over advertisements that show cats refusing to use a litter box containing its "Super Scoop" product. The ...

Clorox is giving its cleaning brand a new purpose in an ad campaign that debuts today, per news material made available to Marketing Dive. The effort is called “Clean Matters,” and includes a ...

It may sound cold-hearted, but logical: Clorox Company has supercharged its ad budget for its disinfecting products as the COVID-19 virus seems to be making another major passthrough. “We increased ...

As school masking policies continue to cause controversy across the country (as noted in this WSJ article), Clorox has scored with commercials unabashedly showing masked teachers and youngsters back ...

The Clorox Company will suspend advertising on Facebook through the end of the year, joining a growing list of companies participating in a boycott of the social media giant in response to its ...

Clorox has joined the growing list of brands to have pulled its advertisements from Facebook in a protest over the social media giant’s perceived failure to stop the spread of hate speech on its ...