Roblox game studio Gamefam announced today it is collaborating with FIFA to bring the FIFA Club World Cup 2025 to its game Super League Soccer. The two are holding a major event within the game ...

Gap will launch a virtual, purchase-free experience in Club Roblox, a role-playing, user-generated world build on the Roblox gaming platform, per details emailed to sister publication Marketing Dive.

Rainbow’s Winx Club will be coming to Roblox, with the immersive adventure Winx Club: Magix debuting on September 15. “We’re proud to bring the magic of Winx Club to the Roblox platform,” said Iginio ...

An immersive gaming experience based on Rainbow’s Winx Club is set to debut on Roblox in Q3 this year. Timed to the premiere of the Winx Club reboot on Netflix, the Roblox game will give players the ...

New Roblox game development studio Fat Rat Games has launched to invest in and support creators from the ground up.

What’s a good way to get a brand or item over in the general marketplace? Simple, you need to get a recognizable brand to come in and do some marketing for it with you. Sometimes, that brand can be a ...

Sam’s Club is using Roblox to offer real-world deals through gameplay. Retailers like Walmart and others are increasingly investing in virtual platforms like Roblox to build brand presence. As the ...

An early adopter of Roblox’s in-game commerce experiences, Walmart is now launching a new interactive initiative within the virtual gaming world that invites players to unlock real-world membership ...

American Eagle will make its Roblox debut to promote a spring "Members Always" collection that draws on vintage and prep styles and emphasizes inclusivity, per a news release. The retailer partnered ...