Opinions expressed by Entrepreneur contributors are their own. Cognitive biases are systematic judgment errors. They are born of flawed reasoning, and that flawed reasoning can cause you to ...

Diagnostic errors affect approximately 12 million U.S. adult patients each year, according to a 2011 study published by the U.S. National Library of Medicine. Such errors could harm patients and also ...

When you come across articles about human decision-making, whether in the popular press or scientific literature, the probability is high that the expression "cognitive bias" is likely to be used. In ...

Opinions expressed by Entrepreneur contributors are their own. The human brain is a natural wonder. It produces more than 50,000 thoughts each day and 100,000 chemical reactions each second. With this ...

The COVID-19 pandemic may have placed public health and personal well-being in the spotlight in ways never experienced before. But the fourth edition of Wunderman Thompson Health’s Health Inertia ...

Drawing incorrect conclusions, based on ill-conceived heuristics, can lead to bad decision making. This is cognitive bias. Researchers have identified an enormous range of cognitive biases that can ...

Once again, vaccines are in the news. On February 20, The New York Times reported that the number of measles cases in the United States has soared to more than 120. This report comes just days after ...

There is an unfortunate disconnect between those who admit that cognitive biases exist and those who actively counteract their own biases. In my experience, there are two reasons for this. We are ...

You are alone sitting in a carriage on a train late at night. You are tired, but try to stay awake. The graffiti offer a mild distraction, but you’ve read it all before, nothing new. Your laptop bag ...

Romantic relationships can be incredibly enriching and satisfying experiences, yet they often involve intricate dynamics and hurdles to overcome. A critical barrier many couples encounter in ...