The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

Colgate-Palmolive has agreed to alter marketing and packaging practices for its toothpaste products, after Texas Attorney General deemed its fluoride advertising “misleading”. Following an agreement ...

Colgate’s advertisement featuring Prateik Smita Patil feels less like a conventional commercial and more like a video essay unfolding through snippets of his childhood. The ad opens with Smita Patil’s ...

Colgate-Palmolive has rolled out a campaign ‘The Sweet Truth’, to encourage the crucial practice of brushing your teeth before bedtime. Conceptualised by WPP@CP, the film spotlights the common ...

Law360 (January 4, 2024, 6:51 PM EST) -- Colgate and Tom's of Maine have defeated a false advertising class action and successfully decertified three subclasses of shoppers who challenged their use of ...