After managers have evaluated a situation and decided that improvements are necessary, they analyze which changes will improve productivity or increase profits. Good managers develop a communication ...

Marketing and communications plans help companies determine a course of action to spread messages to customers, partners or the industry. Marketing efforts increase revenue, brand or product awareness ...

The question is no longer whether, but when your organization will suffer a consequential cyber incident. A crisis communications plan is mandatory to protect your business. Incident response isn’t ...

As the real-life impact of the CrowdStrike and Microsoft outage continues to unfold, one thing is clear: building crisis communication strategies is an essential part of leadership. It’s a step that ...

This article is authored by Pooja Sehgal, India Country Lead for Health & Nutrition Communications, Gates Foundation.

Leaders in many different industries are well-aware of how critical employee engagement is for a company's success. Engaging employees isn't a natural skill, however. Leaders who are interested in ...

As a government communicator I have always had a heightened sensitivity to the gap between what the public wants to hear and what the government wants to say. I've also understood that the government ...

Lis Anderson is founder and director at PR consultancy AMBITIOUS. An experienced agency MD with 25 years in the communications industry. Stakeholder engagement is integral to the success and growth of ...