For brands and retailers, it’s no secret that a more personalized customer experience typically leads to increased engagement and sales. And yet, so many companies struggle to implement what I call ...

Great customer experience (CX) feels like one continuous conversation. This is the shift defining 2026 — real-time, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Justin Fredericks The ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Artificial intelligence (AI) is rapidly becoming an indispensable ...

In the upcoming book, "Personalized," the authors emphasize that personalization is essential throughout the customer journey. Their research highlights that leaders in personalization consistently ...

The customer journey has always been an important concept for marketers, a road map that guides potential customers from awareness to purchase. But the path has evolved. Today, the journey doesn’t end ...

DENVER--(BUSINESS WIRE)--As customer expectations grow and competition widens, it’s critical for brands to meet customers where they are in the moments that matter. As a Leader in The Forrester Wave™: ...

The shops that win on cycle time, retention, and reputation treat every phase of a repair as part of one connected system.

Learn how marketers are using AI to gain a holistic view of the customer experience—without losing sight of individual touchpoints. Understanding the intricate tapestry of the customer journey is ...

ATLANTA, Nov. 20, 2025 (GLOBE NEWSWIRE) -- Digital Culture Group (DCG), the award-winning ad tech innovator redefining how advertisers and agencies engage modern audiences, today announced the launch ...