If consumers don't like a product, they won't buy it. Testing with sensory panels can help determine consumer liking, so what kind of sensory panel should manufacturers go for? While manufacturers are ...

On Wednesday, March 4, Consumer Reports sent a delegation of staff members to Duke for a panel on the newly released “Test, Inform, Protect: Consumer Reports” archive. What followed was an interesting ...

CHICAGO--(BUSINESS WIRE)--NielsenIQ (NIQ) is proud to announce the launch of its newly expanded Omnishopper panel—the largest, most representative consumer panel in the world. With 250,000 highly ...

COVID-19 fundamentally changed the way people shop and interact with brands. As the rise of ecommerce continues to accelerate, consumer behavior is changing at lightning speed. But without access to ...

NielsenIQ is going deeper with its consumer research. The firm just unveiled an expanded “Omnishopper” panel solution that taps 250,000 engaged shoppers resulting in the capture of more than 8 billion ...