ASCI proposes risk-based guidelines for responsible labeling of AI-generated advertising content to ensure consumer ...

Medium Risk (Labelling Required): Medium-risk advertisements are those where AI use materially influences consumer decisions, ...

The guidelines are open to feedback until June 13 ...

AI seeps into products and their marketing: Is it harming consumer trust? Browsing your favorite e-commerce site, you can buy a variety of AI gadgets, like an AI-powered board game for family night.

As AI-generated ads mimicking brands like Nike, Amul and Hajmola spread online, marketers, agencies and ASCI warn that ...

Jeep recently launched an advertising campaign leveraging artificial intelligence-generated imagery. The marketing tactic stands to save companies time and money. Experts compared ethical concerns ...