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Consider the best primers as your new secret weapon for longer-lasting makeup and a smooth complexion. Our editors and experts handpick every product we feature. We may earn a commission from your ...

No matter how good you are at applying makeup, making it last is half the battle. Primers can help create a smooth canvas for your makeup, and though they aren’t always necessary in your routine, they ...

Budget-friendly doesn't mean less effective. Case in point: ELF's Power Grip Primer that probably costs less than your weekday lunch order—but boasts over 30,000 glowing reviews. Fan of Tarte's Shape ...

Yet another hotly debated beauty moot point, primer seems to creep back on our collective radar when the weather warms up. For some makeup artists, the skin prep product is an integral part of their ...

I’ve said it once, and I’ll say it again: If you’re after flake-free, compliment-worthy lashes, you need to be using an eyelash primer. Seriously, mascara without primer is like peanut butter without ...

After a year of going low-key in the makeup department, it’s time to restore what’s in your beauty bag and get your face ready for what’s on the horizon. Chances are you either need to add a face ...

Cheryl Wagemann is a writer and editor covering beauty and fashion. She has tested and reviewed many products, from buzzy haircare launches to celebrity clothing lines and more. Why We Love It: With a ...

According to celebrity makeup artist Jillian Dempsey, the best primers stop foundation and concealer from settling into fine lines, wrinkles, or pores, which gives any makeup look a fresher, more ...