Cool-toned makeup - like a beauty harbinger of autumn - is rising. The trend, which follows a seeming yearslong era of warm-tone dominance in makeup, has been gaining steam as beauty lovers ...

Recently, at a press launch for make-up brand Vieve, a conversation broke out about wearing cool-toned eyeshadows. Many of us in the room, as millennials, visibly winced at the mention of muted browns ...

Thanks to Instagram, not to mention influencers such as the Kardashian-Jenners, it felt as though this kind of makeup would stand the test of time. But as we segue into 2023, it seems the bronzy, ...

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