Cool-toned makeup - like a beauty harbinger of autumn - is rising. The trend, which follows a seeming yearslong era of warm-tone dominance in makeup, has been gaining steam as beauty lovers ...

Recently, at a press launch for make-up brand Vieve, a conversation broke out about wearing cool-toned eyeshadows. Many of us in the room, as millennials, visibly winced at the mention of muted browns ...