The fallout from Cracker Barrel's logo change and restaurant makeover isn't over. Shares of the food chain plunged Thursday as customer backlash and investor unease drove the chain’s worst ...

Cracker Barrel served up a redesign of its iconic folksy logo as something minimalist and modern, but many customers – and Wall Street traders, and President Donald Trump – sent it back to the ...

Cracker Barrel’s decision to revamp and simplify its longstanding logo has inadvertently become a new culture war flashpoint, with conservatives raging against the redesign.

Steak 'n Shake criticized Cracker Barrel's new logo change, accusing the restaurant chain of abandoning its heritage by removing its "old-timer" character.

A new logo is not just a new logo for Cracker Barrel, where the addition of meatless sausages to the menu in 2022 sparked a furious debate over values and so-called “wokeness.” ...

Cracker Barrel is marching forward with an ongoing makeover. And to the dismay of some fans, the chain's new logo now ditches the barrel itself.