Changes at Google and Bing, along with the surge in popularity of OpenAI’s ChatGPT, means internet search is about to change in a big way. Until we know exactly what that looks like, the truth remains ...

Build persona-based GPTs to pressure-test your content, surface gaps, and align SEO with real audience intent – without ...

96.55% of all web pages receive no organic traffic from Google, highlighting the importance of a solid SEO strategy. The benefits of writing SEO content include improved rankings and visibility, ...

In today’s digital landscape, algorithms play a key role in how well a company’s content performs with various audiences. With algorithms seeming to change constantly, it can be difficult for leaders ...

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of ...

This guide illustrates the process of crafting an effective SEO strategy in 2023. Implementing these measures can lead to increased organic traffic, better user experience and enhanced brand ...

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In our yoga mat example, maybe the user wasn't initially shopping for yoga mats—just a way to clean their current mat. They perform an online search, find your webpage, appreciate your well-detailed ...

Anyone can build a boat, but without the right plans, proper tools, and focused maintenance, it will sink. The same goes for websites. There are over 1 billion websites online, however, many have been ...

This post was sponsored by STAT Search Analytics. The opinions expressed in this article are the sponsor’s own. Wondering how to get more SEO budget in 2024? Hoping to build a more robust SEO strategy ...

While working at Vetan, a startup helping small- and medium-sized (SMBs) businesses manage employee payroll, Ranti Dev Sharma realized that SMBs often lack the tools to thrive online with organic ...