Creating and scaling successful Facebook ads requires a structured approach. This fantastic guide by Alisha Conlin-Hurd outlines a proven four-step process developed from extensive experience with ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms. These moves could cut out roles for many human copywriters, designers and ...

In this piece Anna Hubbel walks us through how to drastically improve your Facebook ad targeting and consequently reach a demographic much more likely to contain prospective fans. The more detailed ...

The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound The following ...