Genetics notwithstanding, there are ways to positively affect our personal longevity. Creativity offers some intriguing ...

We know more about creativity today than at any other time in history. This is the golden age of creativity research. Creativity research helps us solve pressing social problems, be more innovative at ...

The team used the Divergent Association Task (DAT), something used in psychology to measure a specific type of creativity. Essentially, it asks someone to come up with 10 words in four minutes, and ...