It may have been years since I stepped foot in a Taco Bell, but their advertising has been some of the best I've seen recently. Using a fake movie trailer format, they unapologetically play with film ...

Spoofs are meant to drive in the fun element, and they do attract eyeballs. But do they have a long lasting effect in the mind of viewers? Creative bigwigs in advertising think otherwise. On several ...

Who doesn't need a dash of humour in life? A burgeoning breed of netizens seems to have taken the saying "laughter is the best medicine" seriously — and thankfully so. The ever-expanding reach of ...