Apple's move into live sports broadcasting is a strategic play to diversify its revenue and engage a broader audience, and it's been primarily driven by executive Eddy Cue. Eddy Cue, a longtime Apple ...

Apple is eyeing more sports broadcasting rights but insists on offering unique features beyond current broadcasts. The company aims to fix issues like blackouts and multi-service subscriptions, as ...

Apple senior vice president of services Eddy Cue has responded to the rumours about Apple acquiring the Formula 1 broadcasting rights in the United States during the Autosport Business Exchange New ...

Apple signed its landmark $2.5 billion deal with Major League Soccer last year to mark the company’s splash into streaming sports. Apple isn’t content to just air MLS games. It wants to reshape how ...