One of the most common objections to getting fit for golf clubs is “I need to take lessons and dial my swing first.” Or maybe you’ll hear someone say, “My swing is so inconsistent, custom clubs won’t ...

Welcome to GOLF’s newest series “Firsthand with a Fitter,” where we dive into some of the most common questions golfers have about club fitting, issues they struggle with on the course and how ...

A century ago, Bobby Jones was making a backup for his legendary Jeanie Deans driver. He sorted through “5,000 pieces of first-grade hickory to find four shafts” that were close. The process was an ...

Custom fitting continues to be a dynamic force in the U.S. golf equipment industry, driving premium sales, strengthening player engagement, and reshaping how serious golfers invest in their game.

Cobra Golf looks to take golf club design and innovation into the future with the new Cobra DS-Adapt lineup and 3D-printed Cobra 3DP irons. Featuring an industry-changing FUTUREFIT33 hosel, combined ...

The Masters is the first really big golf event on the calendar, the first one that many fans pay attention to. In a way, it also marks the arrival of spring in many parts of the country, and nothing ...

Carl's Golfland's Tom VanHaaren helped Patrick Kane of the Red Wings get fitted for new golf clubs at the Bloomfield Hills store.