As someone who has conversations with businesses about digital transformation every day, I hear one question come up more than any other: Where do we start? It’s a deceptively difficult question to ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Business owners sometimes tell Ben Meredith they don't have — and don't need — a customer relationship management system. "Well, you probably do have a system, whether it's Outlook contacts or an ...

Salesforce has introduced its autonomous AI platform, Agentforce, at GITEX Africa 2025 in Marrakech, Morocco, marking a significant advancement in customer relationship management technology. This ...

Financial advisors need to expand their use of customer relationship management technology to improve their practices, according to a new survey from financial services research firm Aite Group. Of ...

Mastercard Incorporated MA recently unveiled a new integration with Salesforce, Inc. CRM, a Customer Relationship Management technology provider, aimed at bolstering trust across the payments ...