In response to consumer expectations reaching an all-time high, most companies have improved their customer-facing operations. With just a few clicks, customers can quickly find a provider's best ...

IT’S TOUGH to have a conversation about customers or customer experience these days without encountering the “360-degree view of customers” at some point along the way. It seems every vendor has some ...

It takes a lot more to deliver the elusive 360-degree view of the customer in 2019. The customer 360 practice has been around for years under various guises. In most cases, it means aggregating ...

Every day, marketers have to eat a big bowl of alphabet soup. The marketing solution acronym game leaves marketers confused by similar sounding solutions which perform different tasks. With ...

Emarsys is primarily a marketing customer data platform that operates using a holistic view of each customer. Its focus is on consolidating data to offer companies insights for one-to-one customer ...

Salesforce's big idea is one that you've heard of before from other enterprise software vendors--a 360 degree view of the customer--with different lens. The big question will come down to executing ...

The customer experience arms race—the drive for businesses to give customers more and more convenience, speed, and personalized service—has created an overwhelming tsunami of tools, apps, and data ...

Recently, financial services and telecommunication providers have experienced significant challenges. They encountered digitally savvy competitors, increased expectations for online customer service ...

“Customer obsession is something we hear a lot about in marketing,” David began. “Maybe obsession is too far… but why is it so important for marketing to be customer-centric? Is this an entire shift ...

The parent company of brands like Timberland, Vans and Smartwool describes the strategic approach it took to implementing a Customer Data Platform. There’s no silver bullet and it requires a solid ...

Consumer packaged goods companies in the market today need an improved way of seeing their customers. They want to deeply transform engagement and have more personalized relationships, gain the ...

CMOs today are navigating one of the toughest cycles in recent memory. Marketing budgets are stagnant or shrinking even as the cost of media, labour and MarTech continues to rise. The mandate has ...