“Advertising has grown increasingly fragmented, involving a multitude of teams using disconnected software to support different aspects and channels,” said Tyler Kelly, president, Basis Technologies. ...

These days, brands are swimming in data. And using that data to drive marketing decisions requires a unified vision. However, within a single brand, in-house teams and agency partners can be ...

San Francisco startup Basis Science confirmed pricing and availability for its Basis health tracker today. The $199 watch-style gadget hits the market in early December, continuing the evolution of ...