In a bold prediction, Forrester’s CEO recently stated that “generative AI will be the fulcrum that businesses rely on to enhance, empower, and engage employees and customers.” Although dauntless, such ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

Paula Chiocchi is CEO of Outward Media, Inc., a provider of B2BC contacts, with email and digital IDs, that drive business growth. B2B marketers are swimming in data, yet many still struggle to ...

Most people find data privacy compliance to be complicated enough. So, when they encounter the concept of data mapping—something that isn’t an explicit requirement in any data privacy law—many find ...

Marketers love a good line graph that goes up and to the right, but with overwhelming data, graphs alone can’t communicate complex data effectively. A good data display should do more than convey ...

AI is a primary focus in Salesforce’s 10th edition of the State of Marketing, but integration, data fragmentation, and skills gaps suggest the transformation remains uneven. Salesforce’s latest State ...

Magic has launched a new Buyer Density Analysis tool aimed at helping B2B marketers optimize their media investment and sales ...

Constant advances in tech and data can speed targeting, personalization, and campaign execution. But it's not as overwhelming as it sounds. B2B marketers have always been plagued by the paradox of too ...

Search marketing built on deep user data is no longer sustainable. Here’s how to evolve before performance takes a hit. User-level data is drying up, and with it ...

At CDP World, Treasure Data redefined AI in marketing with its interoperable AI Marketing Cloud and the debut of the “Super Agent.” LAS VEGAS — At CDP World hosted by Treasure Data this week at the ...

Millions of people around the world use navigation apps such as Google, Apple, and Waze to find their way around. For years, those apps have used aerial imagery and other data to give directions. Now, ...