Business-to-business (B2B) marketers are under added scrutiny when operating in an economy undergoing major change. They might be dealing with a freeze on new tech implementations or resistance from ...

To stand out in this environment, leaders must move beyond the "creative director" archetype and embrace the chief orchestrator role.

Data-driven B2B marketing is powerful. Learn how to move from strategy to execution to enablement with an AI-powered system ...

Kana, a new AI marketing startup from the founders of Rapt and Krux, has raised $15 million to build customizable, agent-based marketing tools.

The old direct-marketing masters had it right. Direct mail and direct-response advertising were the only two channels that could tell you how you were doing: People either responded, or they didn’t.

Data quality named the top priority for improving marketing performance, according to Adverity’s survey of CMOs across the US, UK, Germany, Austria, and Switzerland LONDON--(BUSINESS WIRE)--Adverity, ...

San Antonio, Feb. 03, 2026 (GLOBE NEWSWIRE) -- Stirista, a leader in data driven marketing innovation, today announced the launch of Audience+, a next generation audience platform built to solve one ...

Marketers suffer from a variety of negative consequences stemming from poor-quality data that collectively drains marketing resources and limits effectiveness. Wasted media spend is the most ...

Data quality named the top priority for improving marketing performance, according to Adverity’s survey of CMOs across the US, UK, Germany, Austria, and Switzerland Adverity, the essential marketing ...