From scroll-stopping creative to smarter budgets, learn why search tactics fail and what actually drives MQLs, SQLs and sales ...

In an era defined by signal loss and AI maturity, driving efficient B2B growth requires a new playbook. The traditional tools ...

As a Google Ads practitioner, you probably spend the bulk of your time optimizing Search, Shopping or Performance Max campaigns. That makes sense — the Google SERP is the foundation of Google Ads. But ...

When Google launched Demand Gen campaigns in 2023, they were positioned as a way to build deeper engagement across YouTube, Discover, and Gmail. At the time, they felt experimental, sitting between ...

Google Ads launches "Ads Decoded" podcast to provide insights on platform updates to advertisers. Demand Gen adds shoppable CTV, attributed brand searches, and travel feeds to help advertisers reach ...

On average, B2B buyers consume 13 pieces of content before making a purchase decision (FocusVision). Our suite of paid media products (including opinion pieces, advertorials & press releases) will ...

Demand generation has never been noisier—or more misunderstood. In this session, Stephanie Ristow walks through a clear, actionable framework for building demand gen programs that move beyond ...

The impact of GenAI on information discovery and B2B GTM strategies is substantial as AI search summaries are redefining discoverability ...

Google's Demand Gen now powers Shoppable CTV that enables viewers to browse and purchase products while watching YouTube ads on TV. After first teasing the forthcoming shoppable formats at Google ...