NumberEight, a leading identity platform for AI-based behavioural intelligence, is proud to announce the release of its demographic-targeting product. By leveraging cutting-edge AI technology and ...

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed Demographics? This audience targeting technique is a powerful tool for reaching ...

Demographic audiences delivered nearly twice the reach (+99%) of interest audiences in campaigns with the same budget when the selected interest audiences were too narrow, according to a study of ...

In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.

Patient engagement platform PatientPoint has launched Audience Builder, a precision-targeting tool designed to improve diversity in point-of-care marketing. Audience Builder uses medical claims as the ...

Health data and race are sensitive topics on their own. Put them together, and it’s easy to see why people struggle to thoughtfully tailor their marketing efforts to different audiences. Still, many ...

In September, the Federal Trade Commission issued a report on data privacy that addressed ad-targeting practices and the need for further regulation. Marketing Daily caught up with GumGum CEO Phil ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. With the forthcoming “cookie-pocalypse” threatening to reign havoc ...

When it comes to targeting kids, tweens and teens, Shaw's Supermarkets in East Bridgewater, Mass., enforces a number of effective strategies in its Center Store aisles. The supermarket chain uses ...

Data misclassification has become too common during a time when technology like artificial intelligence (AI) and quantum computing can sort through triggers, signals and computational analysis in ...