This article was updated Apr. 11, 2025. Direct mail is not dead; it just needs to be reimagined. I interviewed 10 agents and industry experts to identify 16 examples of direct mail pieces that are ...

Marketers often suppress email-engaged or repeat customers from direct mail campaigns, reasoning that if customers are ...

If you’re looking for a way to generate more sales leads and improve your marketing mix, direct mail marketing should be a serious consideration. Although digital marketing initiatives, like ...

When I travel, I usually send a postcard or two to friends and family, reminding them of where I am. I often opt for the cheesier ones. You know the ones I’m talking about. Maybe they have a badly ...

A 30-year veteran of the direct mail and digital industries, Lori joined NaviStone in 2016 as the Chief Revenue Officer. Direct mail. Who doesn’t love it? Sure, we’ve all gotten junk mail and would ...

How compelling was the call to action on your last direct-mail postcard? Did you meet or exceed your goal response rate? If not, and your postcard headline and body copy are in great shape, chances ...

Costa Mesa, CA (RestaurantNews.com) The Postcard Broker, a leading direct mail marketing specialist, is proud to celebrate its 25th anniversary of helping restaurants across the United States launch ...

After years of being ignored as an effective direct mail format, the postcard finally is center stage. Marketers send postcards touting everything from pizzas to office equipment. It’s also the format ...

Opinions expressed by Entrepreneur contributors are their own. Automation has made many aspects of our lives easier, both professionally and personally. If you’ve ever used dictation to send a text or ...