The Direct Marketing Association on Feb. 25 adopted guidelines for appending e-mail addresses to consumer records. For members, the guidelines must be adhered to as a condition of membership, as ...

At a time when consumers are bombarded with digital communications, the humble direct mail campaign can be a powerful way to stand out and make meaningful connections with your business's target ...

(Direct Newsline)—Three leading advertising trade groups, including the Direct Marketing Association, have agreed on guidelines for use of e-mail. Designed to improve the standing of legitimate ...

Drowning in your e-mail in-box? So is everyone else. Watch out, though--your company may be one of the culprits. Last year, business users received more e-mail messages than phone calls, voice-mail ...