“In a time where some loyalty programs are giving less, Ulta Beauty Rewards is proud to give the same amazing benefits our members love, in addition to an even better birthday experience,” said Kelly ...

Kelly Mahoney, CMO, Ulta Beauty ...

Ulta Beauty (ULTA) stock looks like a buy: strong comp sales, margin gains, and loyalty strength. Read here for a detailed ...

Ulta Beauty Chief Marketing Officer Kelly Mahoney explained that the company’s massive loyalty program, which has grown from 17 million members 11 years ago to 47 million today, is now viewed ...

Loyalty is core to Ulta’s long-term success, CEO Dave Kimbell told investors on its most recent earnings call last week. Cosmetics brand Ulta reported that it had more than 44 million active customers ...

Kelly Mahoney digs into how the beauty retailer is driving growth with a playbook that spans cultural partnerships, TikTok ...

Ulta Beauty's presence at CES signals a deeper shift underway in modern retail. In this episode of The Speed of Culture podcast, Matt Britton sits down with Kelly Mahoney, chief marketing officer at ...

Forbes contributors publish independent expert analyses and insights. Jenn covers retail, customer loyalty and behavior, CX and CRM. What’s a five-letter word for “rewarding” in the beauty category?

It’s reported that just 3% of parents change their baby’s name after birth. When it comes to a company’s baby, however, a name is not so precious. Take loyalty (rewards) programs. In 2022, 80% of ...

We think Ulta Beauty’s brand strength provides a narrow moat and has allowed the company to thrive despite economic conditions and other external challenges. Over the past decade, Ulta has become the ...

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