Forbes contributors publish independent expert analyses and insights. Andrea Wasserman is serial retail executive and executive coach. You might think the phrase above is the headline for a story ...

With revenue in the e-commerce market projected to reach nearly $4 trillion this year, today’s e-commerce brands are facing increasing pressure to turn attention into action. With rising acquisition ...

Social commerce for marketers has become a strategic growth lever, evolving from a customer retention and engagement channel to a source of revenue generation. Social media sales defy traditional ...

NIQ’s report, examines how commerce intelligence is helping brands, retailers, and platforms succeed in a rapidly converging ...

In 2020, Gartner predicted that 80% of B2B sales interactions would happen online by 2025. But by the tail end of 2024, that percentage hovered around 30%. Getting from 30% to 80% in a year is ...

Our customer-driven programs drive visitors to the Facebook fan page, convert visitors to fans and encourage viral sharing of referrals into trusted networks of friends. RTP: What are some of the ...