The tradition goes back to the 2021 edition of the game, when South Carolina’s Shane Beamer was smothered in mayonnaise after ...

Brand activations and special broadcast placements put mayo into the national conversation during football season ...

For the Bulldogs, Friday was one of the few times getting a full-body slathering of mayo would be better than what happened ...

Mississippi State and Wake Forest are set to meet Friday night for the right to pour mayonnaise on its head coach. Here's ...

From start to finish, the Duke's Mayo Bowl was full of outrageous fan rituals and mayo-fueled chaos, but the reveal of Duke's new :30 spot was the highlight of the first half. Duke's surprised viewers ...

Wake Forest survived a late scare to beat Mississippi State in the Duke's Mayo Bowl and head coach Jake Dickert got drenched ...

After Wake Forest beat Mississippi State in Duke's Mayo Bowl in N.C., Demon Deacons head coach Jake Dickert was awash in ...

College Football Playoff game of Bowl Season, a tradition like no other awaited. The traditional mayonnaise bath followed for the winning coach as Wake Forest took on Mississippi State in the Duke’s ...

USA TODAY is covering all the action from kickoff to trophy ceremony, but there's still time to experience the game in-person ...

Big plays from a pair of freshmen and a fitting swan song from quarterback Robby Ashford helped Wake Forest topple ...

Mississippi State quarterback Kamario Taylor appeared to avoid a serious leg injury after a scary incident in the final ...

After simulating Wake Forest vs. Mississippi State 10,000 times, SportsLine's model is going Over on the total (52.5 points).