In a commercial posted to e.l.f.’s YouTube page on Aug. 11, Matt Rife acts as a lawyer, asking viewers if “overpriced beauty” has hurt their wallets. The drugstore makeup brand is well-known for its ...

Comedian Matt Rife’s new ad campaign for cosmetics brand e.l.f. is the latest celebrity-starring commercial that has caused social media users to melt down. The make-up brand published their ad online ...

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand's new commercial, Rife and drag queen Heidi N Closet star as ...

One executive for makeup brand e.l.f. is trying to turn down the social media temperature after her company’s latest ad sparked outrage among users for starring stand-up comic Matt Rife. In an ...

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The budget beauty brand shared the campaign on Aug. 11, starring comedian ...

With the feel of ’90s legal commercials — complete with a custom jingle, phone number, and overly earnest close-ups — the parody video stars comedian Matt Rife and RuPaul’s Drag Race alum Heidi N’ ...

The comedian opens up to PEOPLE about teaming up with e.l.f. Cosmetics for the Y2K-inspired legal parody — and pulls back the curtain on his own pre-show getting ready routine courtesy e.l.f.

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand's new commercial, Rife and drag queen Heidi N Closet star as ...