Lego is breaking sales records as the overall toy industry struggles to break even. The Danish toy brickmaker, which enjoys a cult following among adults and kids alike, turned in record sales and ...

Lego has built itself into an organization that is almost inflation-proof. While other toy makers have slumped, Lego enjoyed double-digit growth in the first half of 2024. The company appeals to a ...

People are finally putting the pieces together. Turns out, the beloved building brick brand Lego takes its name from a charming, simple phrase that’s often used in the toy’s home country of Denmark.

Although the holidays might seem some ways away, Toy Fair 2025 gave us an early taste of the hottest toys and games we expect ...

If you grew up thinking Lego was the bomb, better than any other toy in your collection, turns out you’re not alone: A new broad-ranging survey of over 3,000 folks has revealed it’s the most popular ...

Every September, largely unbeknownst to the rest of the company, a group of around 50 Lego employees descends upon Spain’s Mediterranean coast, armed with sunblock, huge bins of Lego bricks, and a ...

Lego was my favorite toy as a kid. My best friend and I would spend countless hours crouched over a giant pile of bricks, using our own Lego language – hundreds of names for hundreds of different ...

In honor of the 100th anniversary of the Radio City Rockettes, Lego has created life-size toy soldiers for their "Christmas Spectacular!" See the TODAY's Craig Melvin and Carson Daly put on the ...

The Toy Story Celebration Train & RC Car features Lego minifigures of Woody, Jessie, Buzz Lightyear, and Bo Peep. The train ...