There's a lot of advice out there about email marketing—how to write a subject line, how to incorporate images, and virtually any other facet of executing a successful email marketing plan. Let’s ...

Despite increasing focus on more glamorous social media channels such as Instagram and Pinterest, email has remained a major workhorse of online marketing. Particularly in the B2B sector, a ...

Consider this statistic: 71 percent of marketers say they’re sending more emails than ever before, according to email platform Knak’s 2023 benchmark report. What’s more, the average professional gets ...

An analysis of over 14 billion emails found that image-rich design, a targeted list, early-bird sends, and instant follow-ups ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent. Successful AI-powered email marketing focuses on anticipating and meeting ...

Email marketing is very forgiving. You send messages to your list. Some are read, some are not. Some get responses, some don't. The key? Don't let today's failure define you: Always be testing. Email ...

Explore remote email marketing job opportunities at top global companies. Work from anywhere while building impactful campaigns, engaging audiences, and growing business success. In today's digital ...

I celebrated the 10-year anniversary of the first edition of my book, Email Marketing Rules, last month by releasing an updated and greatly expanded fourth edition. Here are a few stats: The fourth ...

A look back at this year’s trends in email marketing and what to look forward to next year. It’s been a strange year for digital marketing. Between the switch to GA4 and the wider implementation of ...