Email marketing is a bit like dating: both involve a first impression. For email, that introduction is the “From” name, the subject line, and the preheader. I’ll address all three in this post. The ...
A checklist of legal considerations for companies conducting email marketing campaigns to ensure compliance with the Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM ...
Email marketing remains a cornerstone of most ecommerce companies. But optimizing “from” lines, subject lines, and pre-headers is challenging for even the savviest marketers. I’ll offer tips in this ...
The first email was sent in 1971; it permanently changed how we communicate with one another. Today, businesses use email to connect with their audience, build credibility in their industry and ...
Email marketing is a great way to reach your customers, but only if you send the right content to the right people. One effective way to do this is by combining your email marketing campaigns with ...
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