Here are three lessons I learned as head of legal and external affairs at NicoKick that can apply to marketers of all 21+ ...

An exploration of the importantance of establishing ethics in artificial intelligence and marketing. Artificial intelligence is here and to be successful and effective, AI needs empathy to and for the ...

Santa Cruz Software Labs brings together evidence-based research, early-access technology prototypes, and an AI code of ethics. The goal is to give marketers and creative teams practical resources and ...

It’s no secret that, for businesses and individuals, communicating is easier than ever today. The availability of dozens of “mainstream” communications channels, coupled with readers’ insatiable ...

Many consumers are blissfully unaware of the sheer amount of data companies have on them. Each click, scroll and “like” leaves a trail and adds data to a consumer’s profile. Not long ago, marketers ...

For those who missed the programme, the investigation centred around the abuse of social media to promote brands through fake likes, purchased by the thousand from ‘like farms’ in Bangladesh. As with ...

Marketing is an effective way to increase sales, but it includes powerful tools that companies can use dishonestly. Ethically questionable marketing tactics target young or unsophisticated consumers ...

Explore the ethical challenges of AI in marketing, from FTC regulations to ensuring transparency and customer trust in AI-based products and services. It's an understatement to say there has been a ...

Using words and phrases that make your small business sound attractive and enticing, even when your message uses phrases that exaggerate and inflate, is common in the marketing world. But ethical ...