Move away from the idea of having content that’s so good it’s “going to go viral.” It just isn’t happening. The number of people your posts are reaching organically right now are really low. Why?

Back in 2008, Perfect Audience‘s Brad Flora started a Chicago-specific social news website called Windy Citizen. Though the audience grew, the ad revenue lagged which led to an investigation by Flora ...

Performance advertising platform AdRoll has released a report analysing retargeting campaign data from 20,000 advertisers on Facebook. The Facebook by the Numbers report looks at trends and ...

It’s amazing how fast the business landscape can change. We’re seeing it right now, with the vindictive coronavirus wreaking havoc on our economy, our health and our real estate businesses. Many of us ...

You visit a website. You leave without buying anything. You go to Facebook, and there’s an ad for the thing you just passed on purchasing. “Hmmm, that’s funny,” you might think. Then, you see ads for ...

Finding prospects on social media can feel like searching for a needle in a haystack. After all, there are 2.27 billion monthly active Facebook users. So, how do you start narrowing your audience to ...

Facebook Exchange could pull in a wealth of new advertising dollars by letting businesses retarget ads at Facebook users who’ve visited their websites. Now I’ve learned and confirmed that the first ...

Facebook’s Dynamic Ads – a format the social network introduced last year – is available as of Tuesday on both Instagram and the Facebook Audience Network. (More on the Facebook blog.) Basically, ...

Get ready for a lot more ads on Instagram and elsewhere that feel ever more personalised to you. Instagram today is turning up the volume on its ad tech play, courtesy of its owner, Facebook. Today ...