This is a fan base that's used to pain, as the Lions haven't won an NFL championship since 1957, a playoff game since 1991 or a division title since 1993. Detroit has missed the playoffs three of the ...

Fandom is a powerful force. It’s a tremendous outlet for energy, enthusiasm and community, creating connections that otherwise wouldn’t exist and unlocking unparalleled economic potential. It also has ...

The engagement of pop superstar Taylor Swift and Kansas City Chiefs tight end Travis Kelce has created a seismic shift in the way teams think about their fan bases. “We used to be about a 50-50 ratio, ...