With the launch of Facebook Exchange (FBX) last year, Facebook began allowing marketers to target audiences on the social network, based on their browsing activity on the wider Web. Since formally ...

Facebook is completely closing down its FBX ad exchange on Nov. 1, in a move that has been widely expected by the digital advertising industry. The ad exchange retargeted audiences on non-Facebook ...

Facebook Exchange (FBX) retargeting ads that appear within the News Feed had a 49 times higher click-through rate than such ads on the right-hand side of Facebook pages and a rate 21 times higher than ...

FBX or Facebook Exchange is another media exchange like GDN, AdMeld, RightMedia etc., and an open marketplace where display media ads are bought and sold using RTB (Real Time Bidding). Facebook is ...

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jesse Pujji, CEO at Ampush. Facebook’s ...

The long-rumored demise of Facebook’s desktop FBX will finally arrive. The social media giant will shut off its desktop retargeting tool Nov. 1. Partners buying through the FBX API will have to use a ...

-- Leading ad provider is one of first 20 companies worldwide to support real-time personalized retargeting on the Facebook Exchange which includes access to the Facebook newsfeed As a qualified ...