In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...

Consider for a moment e-mail newsletters created by other small-business owners to promote their businesses. Lists covering almost every conceivable topic exist. Whether or not you send out a ...

Direct mail, whether it's through the U.S. Postal Service or electronically by email, remains a viable choice for getting your marketing message directly in the hands of potential customers. The ...

Opinions expressed by Entrepreneur contributors are their own. A good mailing list broker will help find you the best lists out of the tens of thousands that are available, get you the best prices, ...

Ending a service it has offered for well over a decade, AOL is shutting down its free LISTSERV-based mailing-list hosting operations, the company told mailing list administrators. “If your list is ...

I'm building an e-mail campaign for my company, and I have e-mail lists segmented by about 20 categories. Now, I know that I can set up multiple profiles in Entourage that will not share address books ...