Looking to restore consumer confidence in Firestone tire performance and quality, Bridgestone/Firestone announced today a national advertising campaign, that will focus on “Making it Right,” the ...

That short, somewhat perplexing message is the underpinning of the new advertising campaign for Bridgestone Americas' Firestone brand. “People are keeping their cars…now longer than ever—on average 10 ...

Bridgestone has launched its largest campaign to date, and is gearing up for a new campaign as well for sibling brand Firestone. Both efforts are via The Richards ...

IT was the tyre of kings – speed kings – the rubber beloved by people such as Graham Hill, Jim Clark and the fabulously dangerous Steve McQueen. If ever there could be said to be a “hot” tyre then ...