Today, Kirby’s focus has shifted toward following industry news, and he has a sincere passion for one-off and tuned vehicles, car toys (especially LEGO brand,) and anything else even closely related ...

In Greek mythology, Atlas was burdened with carrying the weight of the world on his shoulders. In the Ford product line, that task goes to its F-150 pickup, which sells in higher volumes (and likely ...

The Ford Atlas Concept is living proof that you can’t judge a book, or a truck, by its cover. While the outside of the Atlas looks fairly normal for a truck, it’s the innovations that are under the ...

Ford’s Atlas concept doesn’t reek of being too futuristic or “out there,” and it’s a look into the features and style of Ford’s next-generation of pickup trucks. Many useful features appear on the ...

DETROIT, Jan. 15, 2013 – Ford today unveiled the Ford Atlas Concept to showcase the design, capability, fuel efficiency and smart technologies that will define future pickup trucks. “The Ford Atlas ...

The Ford Atlas has blue LED lights, thin spaceship-like bucket seats and snazzy high-tech functions, but that's not what has the industry buzzing. The Atlas, a concept pickup truck on display at ...

Ford has unveiled the Atlas Concept, a vehicle it says is intended to showcase the design, capability, fuel efficiency and smart technologies that will define future pickup trucks. “The Ford Atlas ...

With the Ford Atlas Concept vehicle, the company delivers a showcase of technologies and capabilities that'll be ready for the next generation of on and off-road drivers. We've gotten the opportunity ...

The Ford F150 is a hugely important vehicle to the automaker as one of its most popular and bestselling vehicles. Ford is showing off a new concept vehicle called the Atlas Concept that the automaker ...

When we first saw the Ford Atlas Concept at the Detroit auto show, we were instantly impressed with the fresh look of the truck. While Ford stressed it's only a concept, much of it seems realistic ...

The Ford Atlas Concept was a surprise hit at this year's Detroit Auto Show. Its bold style mixing traditional F-150 styling cues with forward-thinking design elements. But how exactly did it get to ...

Dispelling rumors, Ford group vice president for development Raj Nair confirms that the Atlas concept isn't made of aluminum or magnesium -- only the hood, like on current F-150s, is aluminum, and the ...